Navigating Challenges in the Electric Two-Wheeler Market

On Independence Day this year, just six days after it went public, Ola Electric launched three new electric motorbikes. This was a bold move, especially considering that  electric vehicles haven’t really clicked with the Indian audience yet. 

The exception to that rule has been electric two and three wheelers, which had some unexpected success in tier-2 India. But motorcycles are not scooters. People still prefer their 125cc ICE bikes. So, it’s a difficult space to break into. But if there is one thing we know about Ola Electric, it’s that the company does not shy away from making bold business decisions. 

It has its sights set on becoming the next Hero Splendor. Has Ola Electric bitten off more than it can chew? 

Tune in.

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