I think self awareness is the greatest arbitrage in the universe. We're sort of taught that we should go to Barnes and Noble and buy my book or go on YouTube, watch TED Talk. And no one ever emphasizes like actually the greatest upside in ROI you can have is reflecting what's going on inside you. The number one exercise I go through with anyone when I'm establishing that rapport  is trying to establish a relationship or do a deal. When I find that they under index for self awareness, I try to identify like, what are they afraid to find out?

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