Decoding Branding: Perception vs. Control

What is a brand? What is branding supposed to do? And can you control your own brand?

In this Clubhouse Q&A, Chris is joined by Dr. Christine Looser. You might remember her from episode 109. Dr. Looser teaches marketing and branding, and is the head of business, at startup school, The Minerva Project.

If you have any kind of interest in branding, then save or bookmark this episode. Because you will want to re-listen to it.

The conversation gets brainy and there are plenty of SAT words throughout it. But it is a deep and fascinating dive into the concept of branding.

Christine puts Chris on the spot (which is always entertaining) and the two delve deep into the evolution of our brains and culture to try and make sense of the phenomena we call a “brand.”

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