2min chapter

Tom Bilyeu's Impact Theory cover image

Fight Club writer Chuck Palahniuk on Life, Death, and Purpose | Conversations With Tom

Tom Bilyeu's Impact Theory

CHAPTER

The Too Far Is Like a Hook in a Song

Would you have predicted a reading fight club, would you have predicted that people would go and start their own clubs? Hell no. You know, that was the early, early nineties when i wrote that. People will do or accept a narrative in which people do this. The idea isn't to be liked, ragt off the bat. The idea is to be remembered because that way you stick around long enough for people to sort of eventually accept you, or accept the story. So that is one benefit of the too far is the too far is like a hook in a song, and it kind of sinks into people's memory.

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