MM: Brand and Customer Role in Healthcare Marketing with Don Stanziano, Chief Marketing and Communications Officer at Geisinger
Outcomes Rocket
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Healthcare Marketing - What Changes Did You Have to Make?
I like that you came from not a marketing background and now had to take on marketing, especially with that journalistic communications background. What shifts or adjustments? What did you have to learn speaking of like loving the learning to really embrace that side of the communication side? Yeah, well that transition happened at an organization called Scripps Health in San Diego. I started talking to the marketing team about what we were doing and why we were doing it and how do you know.
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