Constant Testing and Experimentation in the Marketing World

In this dynamic discussion, Taylor Welch, a leading figure in the digital marketing realm, shares insights into his journey from the music industry to real estate and eventually becoming a self-studied copywriter. 
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Connect with Taylor! 
Instagram - https://www.instagram.com/taylorawelch/
Website - https://taylorawelch.com/business-intelligence-grow-smarter/

Taylor's foray into copywriting, despite early skepticism, led to his first sale and eventually a year-long waitlist. He transitioned to teaching the intricacies of the client game, drawing from his experiences with over 5,000 clients and emphasizing the importance of client retention.

The conversation touches on Ryan's ongoing book project and Taylor's plans to release three books next year. They explore the theme of turning disasters into opportunities, drawing parallels to historical figures like Winston Churchill and personal experiences, such as Ryan's disappointment in being cut from baseball.

Taylor reflects on the intersection of wealth and Christianity, dispelling the notion that true Christians must be poor. He discusses the cyclical nature of businesses, outlining a ten-year cycle with productive, lucrative, and challenging phases.

The dialogue shifts to facing uncertainties and challenges, with Taylor sharing experiences of legal issues and the role of faith in navigating such times. Exposure therapy is highlighted as a transformative mechanism.

The duo discusses the delicate balance creators must maintain regarding promises