Transforming Customer Friction into Meaningful Rituals

Join Michael Norton, Harvard Professor and author of 'The Ritual Effect,' as he explores the power of rituals in everyday life. Discover how rituals evolve beyond tradition, enhancing mental health, creativity, and innovation. Learn about brand rituals like Oreos, tips for creating your own, and the role of rituals in personal relationships and work teams. Chris and Michael also discuss rituals for overcoming challenges and their adaptation in the digital age. Tune in for a fascinating conversation on the profound impact of rituals!