The Cognitive Load and the Ability to Process

Mike: I remember reading to about the white background on white and kind of like the things popping out. And I remember the first time I read that I'm like, I don't get it because it was such a different concept. But when we started reading one another shout, what I want to do is in Riko Bertini about the cognitive load and that ability to kind of process. That I think kind of finally married the two together like getting that idea together. Mike: One thing that you said on the podcast while we'll go to, I think plays into this nicely is you build a visual for a client and it was pretty direct on like the cumulative sales. Mm h