How social media companies should think about paid subscriptions
Creative Control
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The Power of Paid Membership and Paid Features
Paid memberships is something we've been tracking in China for years. Weibo is one of the examples you mentioned. And their membership revenue is over $120 million a year. That's charging only $3.50 per month, which is a lot less than the $8 that Elon's asking for. So if you think about just the potential of the revenue stream and then the different carrots and sticks and incentives you can build into it, I think it's a very powerful thing.
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