This chapter explores the importance of leaders positioning themselves as guides rather than heroes and shares anecdotes of leaders who fail to engage their audience by being too caught up in their own heroism. It emphasizes the significance of being the person that others are looking for and how this can lead to respect and attention in life.
By now you know the framework of story can transform your marketing. But how can story make you a better leader? Today on the StoryBrand podcast, the tables turn as Andy Stanley interviews Donald Miller about how to invite those you lead into a bigger story. Learn the 3 questions you need to answer for your organization and you’ll be ready to re-energize your team. Listen now!
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