Exploring Customer Churn Rates in Property Management

The chapter analyzes customer churn rates in the property management industry, emphasizing the importance of benchmarking studies in understanding churn metrics. Factors influencing churn rates, market dynamics, and industry competition are discussed, highlighting the impact of recent sales market conditions on customer retention. The conversation provides insights into acceptable churn rates for property management companies, the challenges of maintaining growth with high churn rates, and strategies for strategically handling client churn.