If you’ve ever spent time in the Metro Detroit area, you’ve probably seen his face and heard his name. Jeff Glover is one of the top listing agents in the country. He got started as a real estate professional straight out of high school and has spent the last 20 years learning from the best and honing his craft. Now he also teaches and preaches the trade to the new generation.
On today’s show, Jeff shares his Five Steps to a Great Listing Appointment. The first step is content creation: Show the potential client your unique value, plan of action, pricing strategy, visuals, and proof. The second step is practice. Write out your script for 30 days straight, chant it, role play it. The third step is delivery: tonality, rate of speech, volume, body language. The fourth is pre-qualification, all the client touches you get in before you even have the listing appointment with them. And last but not least is the physical pre-appointment package you send to a potential client before a listing appointment that includes a cover letter, reviews, plan of action, simple market analysis, etc.
Tune in to hear Jeff explain his Five Steps in depth and with infectious enthusiasm. The way he generously opens his playbook is incredible, but to hear about how he himself has doggedly implemented it for years is inspirational. He is a real credit to our industry.
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This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.
