Season 3, Episode 3: How to run an analytics team (with Russell Ovans)
Mobile Dev Memo Podcast
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Challenges in Analytics Teams
The chapter discusses common pitfalls analytics teams face, such as lack of trust from stakeholders, incomplete data collection, and challenges with A-B testing. It also emphasizes the importance of understanding the business, differences between game development roles, and the ownership of key metrics like LTV. The conversation delves into the complexities of deriving and understanding the LTV metric, highlighting disagreements within companies and the significance of accurate analytics in the gaming industry.
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