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The Importance of Understanding Cognitive Biases
As humans, we have those biases, whether we're working with something small or something big. So they actually go into impact, but we're working on no matter what size it is. And that's why we find such commonality between products. It means you have a cost over on our budget over on because you're optimistic. That's like the law of gravity. I am my own biggest risk. Once you understand that, then you can start dealing with things.