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59. Be a Magnet, Not a Jail
Shit You Don't Learn in School
The Cool Factor of a Company Need to Be Prestige
There's a compounding advantage to focusing on the customers that you have and the ones that you eventually want to attract. One of the things that people look for in jobs is prestige And I would consider the cool factor of a company need to be prestige. There has been many people who have leveraged say social or a PR focus As a mechanism for attracting top talent.
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