The Cool Factor of a Company Need to Be Prestige

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There's a compounding advantage to focusing on the customers that you have and the ones that you eventually want to attract. One of the things that people look for in jobs is prestige And I would consider the cool factor of a company need to be prestige. There has been many people who have leveraged say social or a PR focus As a mechanism for attracting top talent.

It's human nature to worry about the things that can go wrong.

But often overlooked is the mentality of attraction instead of detraction, or in other words focusing on what you can bring to the table instead of what you can prevent from happening.

While so many companies signal they want entrepreneurial candidates yet don't allow side projects, want out of the box thinkers yet expect them to work in a box (office), and vow they only hire top talent yet pay below market rate... there's power in thinking through whether you're truly focusing on attracting the right people or just trying to prevent wrong behavior.

In this episode, Steph and Cal discuss the mentality of being a magnet instead of a jail, originally inspired by this tweet of Steph's.