How Stitch Fix Got Started with Founder Katrina Lake
Yap City
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What Was Your First Step to Validating This Idea?
Sally Kohn: I was trying to figure out, okay, what are the few things that I need to kind of get confidence around to feel like this is going to work. She says she would bring clothes to people's houses and wait there while they tried them on just because then it would save her a trip to go back. Kohn: You can actually learn a lot about what somebody's taste is through the product. And then the taste is through what they share with you.
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