2min chapter

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Your Consent is Worth 75 Euros a Year

Data Skeptic

CHAPTER

Is It Legal to Target Targeted Advertising in the EU?

I don't think your own personal data will amount to 75 euros, even if you're tracked for a full year on the website. Maybe it would need to be combined to other databases. But yeah, I'm pretty sure they're definitely winning in all situations. They'll have a better margin and they'll make more money,. Or maybe it's a loss leader and they could have made more money with the targeted advertising. Do you know which is correct? We're not so sure. Time will tell maybe.

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