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BIZ 101 SERIES: Funnels, Automations & Evergreen Products

Natalia Benson

00:00

The Power of Email Sequences

Sally Kohn: I don't love the word funnels. It sounds weird. But what funnels do is they help us serve a potential client or student and grant them an invitation to go deeper into our work. The first little funnel or email sequence I ever set up, it was actually for a free bee that I used to offer with my astrology essentials guide. And when that first started working, I literally was like, oh my God, cool.

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