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"I spent all this time we built a brand I did a photo shoot first ever photo shoot super awkward photos You can still find them on the internet. We launched the website which literally just meant turning it on and making it live and 12 people showed up that day," he says. "It's like building a hotel in the desert right like if there's no road to get to itIf there's no no billboards pointing in the right direction you're never gonna find it"
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