Lessons in Unreasonable Hospitality with Will Guidara | E1966
This Week in Startups
Thoughtful In-Flight Gesture and LinkedIn Ads for B2B Marketing Discussion
Explore a luxurious flight experience on JetBlue Mint to London, where passengers are pleasantly surprised with a thoughtful breakfast bag. The chapter also delves into the effectiveness of LinkedIn Ads targeting senior executives for B2B marketing due to the platform's business-focused audience.
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Todays show:
Will Guidara joins Jason to discuss the book Unreasonable Hospitality and how it relates to all businesses including startups (3:44), Will’s annual “The Welcome Conference” in NY (14:32), how the show The Bear lifted Will’s ‘NY street hotdog’ story and made it their own - which then led to his involvement with future seasons (36:19), and more!
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Timestamps:
(0:00) Will Guidara of Unreasonable Hospitality joins Jason.
(3:44) Important premises from the book Unreasonable Hospitality and how it relates to all businesses including startups.
(6:26) Will explains how it felt to see parts from his book appear on the hit show The Bear.
(8:13) Iconic examples of hospitality and how it can turn customers into advocates for your brand.
(10:04) Oracle - Take a free test drive of OCI at https://www.oracle.com/twist.
(11:08) Powerful examples of going above and beyond for your customer.
(14:32) Will’s annual “The Welcome Conference” in NY.
(20:57) DevSquad - Get an entire product team for the cost of one US developer plus 10% off at http://www.devsquad.com/twist
(22:13) Jason shares an anecdote of how he helps others.
(24:17) Will and Jason riff on interesting examples of unreasonable hospitality, including one that should exist for airplane passengers.
(30:44) LinkedIn Ads - Get a $100 LinkedIn ad credit at http://www.linkedin.com/thisweekinstartups
(32:12) A perspective shift that changes the value of call centers.
(36:03) How the show The Bear lifted Will’s ‘NY street hotdog’ story and made it their own - leading to his involvement for future seasons.
(40:21) Will feels that The Bear was able to craft and articulate his message spot on in one of their best episodes.
(42:22) How to gain from the addictive personality traits in the restaurant business.
(51:15) The “Chicken for Two” at the NoMad hotel.
(53:31) Breaking down the state of tipping culture and how its removal from Eleven Madison Park was highly successful.
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Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp
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Check out Unreasonable Hospitality: https://www.unreasonablehospitality.com/
Sign up for Will’s newsletter: https://www.unreasonablehospitality.com/newsletter
Check out “The Welcome Conference”: https://www.thewelcomeconference.com/
Check out Will’s hospitality agency “Thank You”: https://www.thankyou.nyc/
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Follow Will:
LinkedIn: https://www.linkedin.com/in/willguidara/
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Follow Jason:
LinkedIn: https://www.linkedin.com/in/jasoncalacanis
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Thank you to our partners:
(10:04) Oracle - Take a free test drive of OCI at https://www.oracle.com/twist.
(20:57) DevSquad - Get an entire product team for the cost of one US developer plus 10% off at http://www.devsquad.com/twist
(30:44) LinkedIn Ads - Get a $100 LinkedIn ad credit at http://www.linkedin.com/thisweekinstartups
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Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland
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Check out Jason’s suite of newsletters: https://substack.com/@calacanis
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