The Power of Consistent Commitment

In one study, hung juries were significantly more frequent if the jurors had to express their opinions with a visible show of hands. Once jurors had stated their initial views publicly, they were reluctant to allow themselves to change publicly. Should you ever find yourself the fore person of a jury under these conditions, you could reduce the risk of a hung jury by choosing a secret rather than public balloding method. It was the building evidence within behavior science of the power of social identities drive people's behaviour.