The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith
HUNGRY.
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The Importance of Execution in Brand Strategy
Sizzou CEO: Strategy is just sort of words on paper that is impotent by itself. It's the action that it provokes that is going to give you the results or not. You need to be able to answer questions over what is the unique value that you and only you are bringing, he says. Sizzou also needs to ask in his own way which competitors would never ever make a decision like this.
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