Do You Have the Budget to Hire All the Expertise You Need?

In a small company, it's quite often difficult to give people a career path if they are the one marketing person in a business. So, unless you're growing hugely and very, very rapidly, then it's not much of a career path. And actually, that is an argument I use with potential clients, with modelers. It's actually very difficult to find really good modelers. If you can't have a team of modelers, then it’s very difficult to maintain a good capability. Just having one or two, believe you're quite vulnerable, they will develop their skills and then they'll probably go off and do something else before very long, and then you're

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