The Pros and Cons of Launching Delivery in the Suburbs

When you start solving a problem, I really think you got to anchor on one of these two things. What customer problem are you solving? Like what value can you create? And then the second is what business are you building? What value can you capture? We found that to be very true with suburbs. It wasn't like we just said, oh, you know what? There's a bunch of people in the cities. But where we heard the biggest need turned out to be the biggest business.