2min chapter

The Decision Education Podcast cover image

Episode 023: Pivoting With Purpose with Dr. Maya Shankar

The Decision Education Podcast

CHAPTER

The Power of Identity in Decision Making

I love that idea of, you know, think about who the right messenger is. And then there's a third piece if we can roll all the way back to identity. Todd Rogers' work here on sort of social identity priming and how that can help people to really become better decision-makers. But we want to be mindful when it's an identity we're trying to break from.

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