Brand Storytelling Is About Empathy | The Methodology & Values of Brand Storytelling
Storytelligent | Brand Storytelling with Bryce McNabb
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The Importance of Story-Driven Brands
The whole point of brand storytelling is to transport you out of the silo that you find yourself within because you're inside of an organization. And it literally allows you to walk in the shoes of your customer so that way you fully understand them. Storytelling is about empathy, it's about creating a bridge of empathy between your organization and your audience.
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