Apple's purchase of headphone maker Beats is not a big deal, but it could be perceived as the first step down a slippery slope. Apple has been very explicit in their framing of the iPhone and how they're going to make money from that business. Their pro, pro-pro profits are all in China and Asia - which is clearly the future for any company like Apple.
This episode is all about the (alleged) Apple Beats acquisition. While it may make a certain amount of business sense, does it signify a small but significant change in Apple’s priorities, and is it a cause for concern? Topics covered include:
- The rationale for the acquisition
- The difference between making and recognizing market opportunities
- What makes Apple uniquely capable of building revolutionary products
- Apple’s previous responses when threatened in music
- How to think about mergers and acquisitions
- How to best motivate employees
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