Today my guest on the I Want To Know podcast is Mark Masters. Mark lives at the beach on the south of England in a town called Poole and helps people and businesses build an audience that isn't wholly dependent on social media. Set out to prove it by building that You Are The Media community. Mark takes a human cannonball approach to test owned media spaces and reports back to the community if his experiments worked or crashed.

Here are some of the most valuable moments in their conversation:

00:00 - Introduction
10:32 - Two Super Simple Ways To Figure Out What An Audience Wants (Even If You Don't Have One)
15:15 - You Don't Need More Followers To Get What You Want
25:14 - The Most Underrated Skill For Creative Entrepreneurs