The Psychology of Scarcity and Rebellion

This chapter explores historical patterns of rebellion in the U.S., focusing on how freedoms once granted can trigger violent responses when threatened. It highlights the psychology of scarcity and competition, drawing parallels between consumer behavior and human interactions, especially in high-stakes scenarios like auctions. Through various anecdotes and studies, it illustrates how emotional reactions to scarcity can cloud rational decision-making, emphasizing the dual nature of desire and its impact on behavior.