"Every time you do get f*cked over, you actually end up being the person that won." Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to share his theory on doing the right thing and how it can lead to long-term success, despite the pain that may come with it. He also discusses the importance of understanding user needs in research and the practicality of giving to more people to increase the likelihood of success. This is part 2 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Andy Frisella’s YouTube Channel!

Timestamps:

(2:38) - Treating people right leads to personal growth and winning

(7:51) - Long-term success comes from being a giver and creating opportunities

(25:08) - Losing and learning are part of the journey to success

(36:20) - Word of mouth remains the most powerful form of marketing

(47:24) - Brand building is a slower process but the right way to do it

(56:15) - Exceptional products and experiences are prerequisites for success

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