How We Smell
How We're Wired
00:00
Can You Use Smell to Change Your Perception?
Cadala was repositioning themselves from, as they said, your grandparents catalac to the new and improved, cool catalac. And so we created a smell that did exactly that, that would change your perception. So in a way, it's a like an old factory logo. We also create a lot of candles for banks that people like the smell of at home. I'm not sure i want the smell of my bank. I think it just feel a bit stressed.
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