This chapter explores the vital role of user-generated content and testimonials in modern marketing strategies. The speakers discuss effective methods for collecting and leveraging customer feedback to enhance credibility and influence consumer decisions.
If no one’s left a review on your product, will anyone be there to buy it?
Social proof is everything. After all, you wouldn’t choose an Uber driver with zero ratings, would you?
Jay and I break down the importance of social proof and explain how you can get more of it. How should you be using social proof to your advantage?