Altitude Marketing - Your One Purpose

#990: How to be selfless for personal gain sounds like click bait, which is why we take on this topic that Tom Ziglar lists as the 2nd virtue in his book, 10 Leadership Virtues for Disruptive Times. I wanted to confront this issue as I feel we can miss the value of it in our lives because the concept is a bit preposterous. The Bible talks about dying to self. Does anyone feel they have accomplished this? When something feels unreachable we tend to just abandon it. Selfless is the opposite of selfish, but it doesn’t mean it’s without self interest. If I have food and you don’t and I keep mine for myself, that’s pure selfishness. If I give some or even all of my food to you we’d say this is selfless. But look at the word. Selfless is less self. Not zero self. Giving my food to you makes me feel good about myself. I still get benefit. Maybe even more. And more often than not our selfless acts get noticed and what goes around comes around. The point is understanding how being selfless serves others, and us. And it’s ok that you aren’t in fact totally dead to yourself. If you read the Bible contextually you’ll see testimony that dying to self may speak more to dying to your lower, base, selfish self, and being born again to your higher, best self. There is still a self there and that is ok. This podcast is presented by Ziglar, the most trusted name in personal and professional development. Visit Ziglar.com and see how they can inspire your true performance!

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