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Ethics on High-Ticket Offers, Marketing Promises, & More... (with Ryan Daniel Moran) Pt.1 - July '21 | Ep 457

The Game with Alex Hormozi

00:00

Is Alex's Low End?

Alex's client makes 36,000, his lowest price product costs 16 grand. The entire structure of how Alex thinks is how do we remove all of the barriers for the client? And if we do that really well by removing as much friction as possible, then they will voluntarily line up to give us money. That's why Alex can spend money on advertising to put people into his pipeline and win and beat everybody else.

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