Start Up Super Performers - The Key Lesson From Andy Radcliffe

Great breakthroughs come from insights that defy conventional wisdom. Andy radcliffe referred to this as being non consensus and right at floodgate, we call it insight development. If you're goig to have greatness, you need a break through insight that defies conventional wisdom. As soon as a business opportunity becomes apparent to even a small number of people, the odds begin to work against the start up. I call this effect the start up law of the jungle.