You guys also have been a good acquirer. Like you bought MySpace for $38 million just a few years after News Corp paid $500 million for it. You don't have to talk about something specific, but where today do you think like the undervalued assets are or sectors that people are dismissing?

I mean, we talked about linear TV, I think is massively undervalued of, wow, so important in society, but the values are pretty low. All things in streaming audio, Spotify, these platforms are going to be huge because what's unique about streaming audio is the niche nature of the content. And that's what's so cool about podcasts is that they can go very niche into B2B applications, data, talking about it. Yeah, yeah, world of DAS. This is the most valuable podcast. Yeah. And when we look at the world of advertising, who has the best products in market today? Meta does. Meta dealt with signal going away across Apple, revenue downturn and brought it back very fast. And I think we pay attention a lot to how they solve that in the niche nature of content across social media, that if I'm thinking of men's health and fitness, hitting me with vitamins for guys over 40 is really effective. And I think podcasts have that unique ability to get very, very niche levels of content, which is signal for marketers. And it's going to be a win-win. CPMs are going to go up, revenue is going to go up, and podcasters are going to make more. I think that's a huge, huge area. The thing about podcasts is I'm a

podcast listener. I love podcasts, but even in podcasts, like playing podcasts I listen to, I've never met the host. I don't know the host, but I feel like I do know the host. I feel like this person's my friend. I have this relationship with the, and maybe I don't listen to every single one, every single podcast that they do, but they're almost inviting me to our home. It's this conversational thing. I

don't have that relationship with anybody else that I don't know. Definitely. That I think is the most misunderstood part of social media in general. When you interact in social media, those that are connected to you, they feel like they had a conversation with you, even though you didn't directly. And I noticed this even at dinner, someone would come up and say, Hey, Tim, and in my head, I'm trying to place them. And I can't place them for the life of me. And I realized, oh, they make a comment. And it's like, Oh, LinkedIn, they follow me on LinkedIn or over. Yeah, interesting. Yeah, I definitely I just experienced that myself as well. But that niche nature of podcasts, you're going to see huge value creation in

the future. Interesting. Now, a few personal questions. You founded the company with your brothers in 1999. I think you were like 19 at the time. What's it like to working with

your family? How does like family dynamics go, et cetera? When people find out about that, half the people are like, oh, my God, I could never work with my brother or sibling. And other people are like, that's amazing. I wish I could. Us, it was always natural. We shared a bedroom from the time we were like four, we negotiated who is shutting the light off at night every night for our whole life. So for us working together, it's pretty easy because you already know when the person's agitated or whatever it may be. I think from a business perspective, though, working with family creates more long-termism in the outlook versus I'm going to build something for five years and I'm going to sell it for 100 million. That approach, which there's nothing wrong with either both are good. But I think because we all work together, we had just naturally a more long term outlook. Like we were never racing to put the business up for sale. And very few times did everyone ever come and say, I want to buy your company. That happened twice. But those are very rare events. And I think we always felt like being a public company would be the destination that we want. And we always say internally, we want to try and build a company that can last for 100 years. Because that's really hard. A whole nother level exists. Yeah, totally. I mean, I won't be running it during that entire time. But we think about the world like that. And then you try and do the right approach that always like you don't short circuit anything. It's like, OK, I can make a lot of money this next quarter or we could do it the right way. We're not going to have the money, but it'll pay dividends for five years. And I think we do generally side to

long term approaches.