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Driving Your SaaS GTM Efficiency In The Next 2 Years: Key Strategies And Tactics | Dave Kellogg
The SaaS Revolution Show
The Sales to Marketing Expense Ratio
CEOs secretly feel like putting money in sales is a more direct way of buying growth. Sales usually wins because they're the best negotiators and have most leverage. CEOs don't want to admit that, but they do. So what happens? I have some metrics where you can find out if this is happening.
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