25 listeners get 25% off the new Ridge travel range. First come first serve 25 only. Use code: operatorspod
02:12 Apple EU regulation of its App store, Meta resisted compliance, leading to data flow disruption and the subsequent 2021 debacle. Facebook invested heavily in rebuilding data flows and is now strengthening ties with Amazon, a company that Apple has a strained relationship with, as they open up their walled gardens. Shopify is already connected to this network.
09:57 Email and SMS capture important for media buying math, Amazon's walled garden data could be troubling for Facebook ads.
11:31 Is it cheaper to sell on Shopify than Amazon? With changes in media buying and traffic acquisition, it's worth considering. The benefits could be great for brands focusing on products and building a brand, as Facebook becomes a more commerce-driven ad platform. Commerce has been driving a significant portion of Facebook's results. Maybe this is a positive direction to take.
17:17 Global market potential is overlooked in favor of US consumer obsession. Expanding in India or Africa could be a smarter move.
22:43 Convenience drives higher prices.
30:25 Both wholesale and direct sales are successful. Ridge offers new products to wholesalers for 30 days, but Amazon and the website generate the most sales.
40:37 Commerce struggles with discovery online; Shopify has 2 million brands, making it difficult. In contrast, Costco offers a limited selection that attracts buyers.
47:01 The period before Thanksgiving sees strong sales, with anticipation for a successful Q4, despite some concerns about consumer spending.
51:43 Q4 is an opportunity for retailers to clean up their balance sheets by offering deep discounts to move inventory.
56:31 Authentic Brands Group who own Forever 21 partner with Shein to enable better reputation in America and prepare for an IPO.
01:01:03 Ridge special discount for listeners on new travel line.
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In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.
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