The Cult of Peloton
Sounds Like A Cult
00:00
Peloton Classes - The Uncanny Valley of Community
There is a very strategic, almost religious church like liturgy to these Peloton classes. There's theoretically no limit to the number of members that you can recruit to this cult which incidentally is also what MLMs pitch. In-person shows are put on for the most zealous fans of the brand at Peloton Homecoming. Attendees have the opportunity to not virtually high five but actually high five and shake hands with their beloved instructors. They're so-called Pelo crushes and meet up with friends that they've only ever met online through the leaderboard or their Facebook groups.
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