Inside Spotify's Global Sales Ops Machine: Forecasting, Compensation, and Growth at Scale
The Sales Compensation Show
Ad Evolution at Spotify
This chapter explores Spotify's transition to a dual business model that emphasizes advertising alongside music streaming. The speaker shares insights into the complexities of expanding operations into emerging markets, discussing the necessity for tailored sales strategies that respect local cultural differences. Key topics include the importance of data management in revenue forecasting and adapting ads to various consumer segments, revealing how Spotify navigates these challenges in a dynamic media landscape.
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