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Bloomberg Businessweek Weekend - November 3rd, 2023
Bloomberg Businessweek
Consumer Goods Market Growth and Success of Screwball Whiskey
26min Snip
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This chapter explores the significant growth of the consumer goods market and introduces the CEO of Pranoh, Ricard North America, who discusses the marketing and sales strategies for FMCG and CPG products. They also delve into the surprising success of screwball whiskey, a peanut butter flavored whiskey brand, and its popularity among consumers who prefer sweet flavors.
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