A lot of people who have been stats geeks, the people that do dive into the Excel spreadsheets. They're not creating their own pivot tables and all of these things that they might have done in the past. And so we've seen I've noticed that now folks are starting to say, Hey, this is great. The response time from the research and insights team that's covering the game is super fast. So the supercharge element that you just mentioned, it really has heightened the way people are doing things. That's what we want to help. We want to add to the storylines.