27min chapter

The BarberShop with Shantanu cover image

How A CEO Built Puma, Left It, And Raised 600 Cr Seed To Build Puma’s Biggest Threat From India

The BarberShop with Shantanu

CHAPTER

Navigating Sustainability and Global Branding Challenges

This chapter explores the growing necessity of sustainable practices in business, particularly in the fashion industry, and critiques the issue of greenwashing. It discusses the challenges faced by indigenous brands from India in penetrating global markets while highlighting the importance of localization and innovation. The conversation further reflects on the entrepreneurial mindset required to build successful brands, focusing on the significance of mentorship and personal development in navigating these challenges.

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