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BDTP. Measuring the ROI of Email with Claudiu Murariu

UI Breakfast: UI/UX Design and Product Strategy

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How to Prove the Value of Email

For every freemium product, there is huge potential for converting active free users into paid. If you would receive a Gmail email from Apple, you'd probably think it's phishing. So find that segment that's most likely to benefit from email. Focus on it. Optimize until you get profit. Move on to the next segment.

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