
Cannes Special: Tony Marlow from LG Ads talks AI and 3D ads
Marketecture: Get Smart. Fast.
00:00
AI in Advertising: Transforming Business Models
This chapter examines the shift in advertising strategies influenced by a competitor's hardware-subsidizing business model and the integration of AI in creative processes. It highlights the growing sophistication of AI technologies that enable more effective media planning and emotionally-targeted advertising.
Transcript
Play full episode