#85 - ROI: Return On Identity with Paul Campillo, Former Principle Brand Storyteller at Typeform
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How to Build a Brand?
When when i think about building a brand, it really comes down to three things. It's like, you got the product, which is the first touch point, right? You got to have a quality product. So wonce you have the product in place, then you got to be able to understand who your market is and what they're trying to do. And so it's just bringing all those things together and telling a cohesive story. We found there's like seven different jobs to be done, which creates sever different potential markets and severn different potential products.
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