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This Week in Startups
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Netflix's New Ad-Supported Tier: Pricing and Perceptions
This chapter discusses Netflix's pricing strategy for its new ad-supported 'Basic' tier, analyzing its $6.99 monthly fee in comparison to the ad-free $9.99 option. The speakers engage in a lighthearted debate about the value of different subscription levels and the implications of ad interruptions on consumer choices. They also touch on the challenges of pricing complexity in the competitive streaming market.
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