Design Simplicity and Social Mechanics Matter

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I sat down with Dan Porter and we talked about building products people can’t stop using. We unpack how Draw Something went from a scrappy side project to number one in 60 countries with ~25 million daily players and ~250 million downloads, and why tiny tweaks can unlock outsized outcomes. Dan shares the simple design choices behind the streak mechanic, letting you only play with friends, and the live playback that made the game feel alive, plus the story of selling for $200 million. We also get into starting Overtime without live rights and scaling it to hundreds of millions of weekly views, why outsider thinking is a superpower, and how he spun Six Seven Water from a meme into a real brand. If you’re a builder, this one will push you to ship, observe, and iterate.

Find Dan here: https://x.com/tfadp

Enjoy!

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