The Importance of Omni Channel in Medical Affairs

Jen, I would first like to clarify when we talk about learning journeys. To me, the goal of Omni Channel and medical affairs is really to have stakeholders access our information so they're informed about every pillar of the scientific platform. Martin brings out some of the points that we've just spoken about. Consistency and personalization. And then Sandeep brings home the point that it's really about being respectful of our customers' preferences of what, when and how.