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The organisation is just another design problem / Peter Merholz / Episode #110

Service Design Show

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From Aspiration to Impact: A Design Journey

This chapter explores the speaker's evolution from early aspirations in computer-related fields to founding a strategic design agency. Through significant experiences and pivotal moments, including the introduction of 'service design,' the narrative reflects on the transition from web user experience to broader strategic design practices. The challenges faced by in-house designers advocating for design as a strategic function are also discussed, highlighting the ongoing evolution of design's role within organizations.

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